How can I reduce the spam probability of my emails?

Ingo Updated by Ingo

There are certain criteria that should be considered in order to reduce the likelihood of your email being classified as spam.

For example, the subject line, the preheader, attachments of your e-mails, pictures, but also the sender authentication as well as the sender reputation (quality of the e-mail platform) are important aspects which play a role in the decision whether an e-mail is classified as spam by the e-mail client.

To help you reduce the probability of spam, we have compiled some criteria for you with the support of Mailjet.

The list of criteria and further information can be found here.

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